According to some fast research on Google Trends, interest in chicken for Thanksgiving has more than doubled in the past ten years while interest in the classic turkey for Thanksgiving has gone down almost 20%. This surprised me, because not only is turkey THE American tradition for Thanksgiving dinner, it’s also priced insanely cheap in the weeks leading up to the holiday. Any meat under $1/lb is bound to be popular. But it would seem turkey is losing its grasp on consumers when they plan their holiday menus. If not for tradition or economics, why on earth are Americans turning to the simple chicken for one of the most celebrated dinners of the year?